Digital Marketing

4 Major trends of digital marketing this year

Marketing

Today we will focus more on digital marketing trends that are very powerful this year. You can check our list and implement those tips into your daily strategies.

Chatbots

Chatbots among other digital marketing trends will continue to play an important role in 2020. This Artificial Intelligence- based technology uses instant messaging to chat in real time, day or night, with your customers or visitors to your site.

Surveys show that:

  • Chatbots will be the source of 85% of customer services by 2020;
  • The main advantages of chatbots are: 24 hour service, instant answers to inquiries and answers to simple questions;
  • 63% of respondents prefer to send a message to an online chatbot to communicate with a company or a brand;
  • 80% of companies want to have chatbots in 2020.

Direct messaging

In order to get closer to customers, brands are turning to DMs (instant messages). In order to simplify customer service and make sales easier, DMs are emerging as one of the most popular digital marketing trends of 2020.

Through messaging apps like WhatsApp and Facebook Messenger, or through private messaging on social media like Twitter and Instagram, brands bond closely with their customers. These platforms offer the convenience of text with the immediacy of a telephone conversation, all in an environment that the user is already familiar with. Brands find customer DMs an opportunity to bond with them, whether it’s dealing with complaints, taking orders, or even just joking around.

Communicate with Generation Z

Communicate with Generation ZLast but not least, digital marketers in 2020 welcome the last group of consumers, Gen Z. Some sources claim that Gen Z will make up 40% of all consumers in 2020. The first communication platform would be Twitch. More and more young generations join streaming platforms for their favorite niches. If you want to know how to get viewers on twitch, then you should follow basic rules and guides from the platform itself. Also, get help from experts in that field.

Among other things, marketing to Gen Z means a sea change in the way you create your content . The youngest market is also the most eccentric, with tastes that may seem odd if you’re used to marketing to Boomers or Gen X.

If Gen Z is one of your main markets, here’s a brief list of their values:

Authenticity: Growing up online in the age of fake news, Gen Zs are very sensitive to authenticity and can smell fakes from miles away! So avoid overly promotional approaches and opt for transparency instead.

Privacy: Gen Zs are very concerned about the privacy of their data, so respecting their data will earn you more.

Diversity: The most diverse generation appreciates that diversity is reflected in online videos and images as well as in marketing campaigns.

Sense of humor: Gen Z humor has been described as “absurd” and other impolite euphemisms, so if you can’t figure them out, find someone who can.

Social commerce

For a long time, companies have sought to entice their social media followers to visit their online stores. Now they don’t need it anymore. Social commerce refers to the purchase of products directly through advertisements or social media posts. You don’t even have to quit the app anymore! These commercial posts are not really new per se; But since the launch of Instagram Checkout in 2019. They are attracting more and more attention from e-commerce.

The goal is to create fewer steps for your customers, not more, so selling directly on social media decreases the chances of sales abandonment.

You don’t even have to be an e-commerce brand. As long as you sell products, even just a few pieces of merchandise, you can get a better return by promoting social media transactions.